Finding Your Sweet Spot In 3 Steps!
1
Analysing your battle field
- Situational analysis
(Market analysis incl. consumer insights, global & local trends, competitive analysis; incl. social media audit)
- Perceptual map
(Drawing your current position in the crowd)
2
Developing your
battle plan
- Goals and challenges
- Barriers and opportunities
- Differentiating points
- Segmentation and targeting
- Scenario planning
- Attack and defence strategies
3
Crafting
your armour
- Strategic identity package
(Brand essence, personality, values, vision, mission, purpose and more)
- Sweet Spot: Updated positioning map + USP
- Value proposition (for creative solutions - optional)
✩
Time for your hero landing!
Make sure you execute your strategy on a creative level via relevant communication channels! "A strategy, even a great one, doesn't implement itself." - Jeroen De Flander.
Strategic Sweet Spot refers to a positioning place, where your company's capabilities match customer needs in a way that your competition can't. Finding that compelling and profitable spot requires multi-layered skills to make sense of a very comprehensive, creative research.
And this is where I come into the picture: your brand strategy partner.
WHO should reach out?
Advertising Agencies
that require strategic planning for pitches and client relationships
Corporate Clients
who require brand building following a brand (re)launch and/or M&A
​
Start-ups
who wish to understand the local and global market dynamics
they wish to compete at.
​
Advertising Agencies
that wish to give a crash course
on strategic planning
for their creative teams
Corporate Clients
who wish to build a strong employer branding
Research Companies
who need making sense of the data gathered through their own resources and methodologies
Corporate Clients
who wish to learn how to fight back better in a highly competitive industry
Corporate Clients
who wish to get onboard about the shifting market trends
​
Universities
who wish to give a crash course on marketing strategies to their bachelor’s or masters’ students
WHO AM I?
Nilay Rammul - Brand & Creative Strategist
I am Strategic Planner with 10+ years of experience in fusing consumer insights, market trends, and business objectives to craft compelling brand narratives.
I have worked at globally renowned advertising networks like Saatchi & Saatchi, Grey, and BBDO, building creative attack strategies to build sustainable and meaningful brands. I was a part of the strategy team that won 11 Effie Awards Turkey in 2015 right before I moved to Tallinn, Estonia. Over the years I have worked as the key strategist for brands like Milka, Cigna, Seesam, RedBull, Jacobs, Sbarro, PepsiCo, Mars, Põltsamaa, World Cleanup Day, Rohetiiger, TAI and many more.
Today, I am studying PhD at Estonian Business School, freelancing as a Brand Strategist, lecturing master's-level students about Marketing and Brand Strategies, and working as a Jr. Research Fellow.
LEARN MORE
REACH OUT
You can keep shooting until you hit the sweet spot.
Or you can learn how to aim better to become a challenger brand.
Stand-Alone Services
BRAND STRATEGY
(IDENTITY + POSITIONING)​
CONSUMER INSIGHT
ANALYSIS
TRENDS ANALYSIS
COMPETITOR ANALYSIS
SEMINARS, WORKSHOPS
& LECTURES
EMPLOYER BRANDING